Quick answer
Lunas Consulting and Outbound Pros are both B2B lead-generation agencies, but they fit different buyers. Lunas Consulting is a Toronto-based multi-channel outreach and sales consultancy (11-50 employees, founded 2021) focused on helping startups and early-stage companies scale through full-funnel lead generation, sales outsourcing, appointment setting, and sales training, a broad sales partner for founders building their first repeatable motion. Outbound Pros is a founder-led, deliverability-first managed-outbound agency running email + LinkedIn from one stack (Salesforge with the Primebox unified inbox) on dedicated, owned domain infrastructure, with transparent live reporting and flexible retainer-plus-performance pricing. If you're a B2B (especially SaaS/tech) company that wants senior, hands-on operators obsessed with inbox placement and multichannel sequencing, not a broad sales-outsourcing relationship, Outbound Pros is the stronger fit.
I'm Jānis, founder of Outbound Pros. We run 36 active outbound campaigns and have shipped 200+ since we started. Lunas Consulting is a genuinely capable partner for the buyer it serves, I'd never tell you otherwise, so this comparison is the honest version: what each does well, where each wins, and which buyer should pick which. If you're evaluating us against Lunas Consulting, this is the straight answer rather than the sales-deck one.
Lunas Consulting vs Outbound Pros: At a Glance
| Dimension | Lunas Consulting | Outbound Pros |
|---|---|---|
| Best for | Startups and early-stage teams wanting a full-funnel sales partner | B2B/SaaS teams wanting deliverability-first, multichannel managed outbound |
| Model | Sales consultancy + outsourced SDR/lead gen | Founder-led, senior-operator managed service |
| Channels | Multi-channel outreach, appointment setting | Email + LinkedIn, unified inbox (Primebox) |
| Company size | 11-50 employees | Lean senior team, 36 active campaigns |
| Location | Toronto, Canada | Remote, founder-led |
| Pricing | Contact for pricing details | $1.5K-$10K/month; hybrid retainer + per-meeting available |
| Infrastructure | Not specified | Dedicated, owned domains per client; documented DNS/warm-up |
| Deliverability focus | Not specified | Core specialty, 85-95% inbox placement target |
| Reporting | Not specified | Live dashboard + interpreted monthly report (volume/quality/funnel/ROI) |
| Stack | Not specified | Salesforge, Clay, Leadsforge/Apollo, Agent Frank (optional AI SDR) |
| Onboarding | Not specified | ~21 days to live |
What Is Lunas Consulting?
Lunas Consulting is a Toronto-based B2B lead-generation and sales consultancy, founded in 2021, that helps startups and early-stage businesses scale through sustainable growth strategies. With 11-50 employees, it specializes in full-funnel lead generation and sales outsourcing, and its service range is broad: outbound lead generation, sales outsourcing, sales consulting, appointment setting, and sales training. By leveraging data-driven insights, Lunas develops customized marketing and sales strategies designed to enhance client pipelines and optimize conversions. The agency positions itself around transparent partnerships and an ethical approach to business development, working closely with clients to support long-term growth.
Lunas Consulting's reputation reflects that focus. Clients highlight its ability to deliver measurable growth, noting a 10% increase in booked appointments and a boost in sales for many clients, and frequently praise its proactive communication, on-time delivery, and deep understanding of the sales process. Its hands-on approach and tailored solutions are called out particularly by startups seeking sustainable scaling. For a founder who wants a broad sales partner that can handle outsourced SDR work, appointment setting, and even sales training and consulting under one roof, Lunas is a credible choice.
What Is Outbound Pros?
Outbound Pros is a founder-led, deliverability-first managed-outbound agency that runs email and LinkedIn campaigns for B2B companies from a single coordinated stack. We run 36 active client campaigns and have shipped 200+ since starting. Instead of a broad sales-outsourcing relationship, you get senior operators who treat cold email as a craft, because deliverability is the difference between a campaign that books meetings and one that lands in spam.
Our stack is modern and AI-native: Salesforge for email + LinkedIn sending (whitelabel tier, with the Primebox unified inbox), Clay for waterfall enrichment and AI personalization, Leadsforge and Apollo for sourcing, and Agent Frank as an optional AI SDR for clients who want it. Every client gets dedicated, owned domain infrastructure with documented SPF/DKIM/DMARC and a proper 4-6 week warm-up, plus a live reporting dashboard and a monthly report that interprets the numbers rather than just dumping them. Onboarding runs about 21 days, and the results cadence is honest: month one is infrastructure, months two and three ramp toward 15-30 meetings a month.
Where Does Lunas Consulting Win?
Lunas Consulting wins on breadth and startup fit. As a sales consultancy as much as a lead-gen vendor, it can wrap more of the go-to-market function for a young company than a focused outbound shop. Three specifics matter most:
- Full-funnel sales partnership. Lunas offers sales outsourcing, sales consulting, and sales training alongside lead generation, useful if you're a startup that needs help building the whole motion, not just filling the top of the funnel.
- Early-stage and startup focus. The agency was founded in 2021 specifically to help startups and early-stage businesses scale sustainably. If you're a founder figuring out your first repeatable sales process, that focus is a real advantage.
- Sales training and enablement. Lunas can train your team, not just run campaigns for you, valuable if you want to eventually bring outbound in-house or level up internal reps.
If your priority is a broad sales partner that can consult, outsource SDRs, and train your team while it generates leads, Lunas Consulting is a strong call, and I'd tell a prospect that directly.
Where Does Outbound Pros Win?
Outbound Pros wins when deliverability, multichannel coordination, transparency, and senior attention matter more than breadth of sales services. For most B2B and SaaS teams, that's exactly what determines whether outbound actually works.
- Deliverability is the specialty, not a checkbox. Every client gets dedicated, owned domains, documented SPF/DKIM/DMARC, and a disciplined 4-6 week warm-up aimed at 85-95% inbox placement. Most agencies treat deliverability as an afterthought; we treat it as the foundation, because the best copy in the spam folder converts nobody.
- True multichannel from one inbox. Email and LinkedIn run as one coordinated sequence, with replies landing in the Primebox unified inbox instead of being split across tools. That coordination lifts reply rates and stops leads falling through the cracks between channels.
- Transparency by default. You get a live dashboard you can check any time plus a monthly report that interprets volume, quality, funnel, and ROI, what we tested, what the data said, what changes next. No black box.
- Senior operators, not a hand-off. You work directly with the people running your campaign. Decisions happen in hours, not through layers of account management.
- Modern, AI-native stack. Clay-driven enrichment and personalization, signal-based sourcing, and an optional AI SDR (Agent Frank) mean sequences are tailored at scale rather than blasted generically.
- Transparent, aligned pricing. Beyond standard retainers we offer hybrid retainer-plus-performance terms (a base plus a per-meeting fee above a baseline) for clients who want incentives aligned, and our pricing tiers are published up front rather than quote-only.
Pricing: Lunas Consulting vs Outbound Pros
The two are priced differently, and one is more transparent than the other. Lunas Consulting does not publish rates, its profile lists "Contact for pricing details," so you'll need a sales conversation to learn what an engagement costs. Outbound Pros runs $1,500-$10,000/month depending on scope, with public tiers around $1,500 (startup), $3,000 (growth), and $5,000 (scale), and, for trust-based accounts, a hybrid model of a roughly $2,000-$3,000 base plus $25-$50 per meeting booked above a baseline. The practical difference is twofold: our pricing is published up front, and the hybrid option lets you tie a portion of spend directly to booked meetings.
A fair note on value: with Lunas you're engaging a broad sales consultancy that can flex across consulting, outsourcing, and training; with Outbound Pros you're paying for senior attention and deliverability craft on owned infrastructure. Neither is "cheaper" in the abstract, they're priced for different things, and you can compare our numbers directly before you ever book a call.
Who Should Choose Lunas Consulting?
Choose Lunas Consulting if you're a startup or early-stage company that wants a broad sales partner, one that can outsource your SDR function, set appointments, consult on your sales process, and train your team as you scale. If you value an agency built specifically around early-stage growth and you'd rather have a full-funnel relationship than a focused outbound specialist, Lunas is the right call.
Who Should Choose Outbound Pros?
Choose Outbound Pros if you're a B2B or SaaS company that lives or dies on email deliverability, wants email and LinkedIn run as one coordinated motion with replies in a single inbox, expects transparent live reporting instead of a black box, and would rather work directly with senior operators on a modern AI-native stack than buy a broad bundle of sales services. If you want pricing you can compare up front and an incentive-aligned hybrid retainer-plus-performance option, that seals it.
If You're Comparing Options
If you're weighing Lunas Consulting against Outbound Pros, the honest test is what your campaign actually depends on. Need a broad, early-stage sales partner that can outsource SDRs, set appointments, and train your team? Lunas Consulting. Need deliverability-first, multichannel outbound run by senior operators with transparent reporting and published pricing? That's Outbound Pros managed outbound, we onboard in ~21 days, run the full stack from sourcing through reply management, and report monthly on meetings booked, reply rate, and ROI. The conversation starts with what you're trying to achieve and whether outbound is even the right channel for it.
Frequently Asked Questions
Is Outbound Pros a Lunas Consulting alternative?
Yes. Outbound Pros is a direct alternative to Lunas Consulting for B2B lead generation and appointment setting. The difference is focus: Lunas Consulting is a broad sales consultancy that also offers sales outsourcing, consulting, and training aimed at startups, while Outbound Pros is a deliverability-first, multichannel (email + LinkedIn) managed-outbound service run by senior operators on dedicated owned infrastructure with published pricing.
Does Outbound Pros offer sales training and consulting like Lunas Consulting?
No. Outbound Pros is a focused managed-outbound service, we run email and LinkedIn campaigns end to end, from sourcing through reply management. We don't sell standalone sales training or broad sales consulting. If you want a partner to train your team and rebuild your whole sales motion, Lunas Consulting is the better fit; if you want outbound that actually lands in the inbox and books meetings, that's us.
How much do Lunas Consulting and Outbound Pros cost?
Lunas Consulting does not publish pricing, its directory profile lists "Contact for pricing details," so you'd need to request a quote. Outbound Pros runs $1,500-$10,000/month with tiered packages and an optional hybrid retainer-plus-performance structure (base fee plus a per-meeting fee above a baseline), and those numbers are published up front.
Which is better for a B2B SaaS company?
For most B2B SaaS teams, Outbound Pros' deliverability focus, unified email + LinkedIn motion, and transparent reporting tend to fit better than a broad sales consultancy. Lunas Consulting is the stronger choice when you're an early-stage startup that wants a full-funnel sales partner to also consult and train your team.
How fast can each get a campaign live?
Outbound Pros onboards in roughly 21 days, including domain provisioning and the start of warm-up. Lunas Consulting does not publish an onboarding timeline; it would vary with the scope of the engagement.