Quick answer
Air Marketing and Outbound Pros are both B2B outbound agencies, but they fit different buyers. Air Marketing is a UK-based, full-sales-cycle agency (50-249 staff, Exeter) built around outsourced SDR services, telemarketing and telesales, appointment setting, and an inbound call centre, with project-based pricing, a strong choice if cold calling and phone-led outreach are central to your sales motion. Outbound Pros is a founder-led, deliverability-first managed-outbound agency running email + LinkedIn from one coordinated stack (Salesforge with the Primebox unified inbox) on dedicated, owned domain infrastructure, with transparent live reporting and flexible retainer-plus-performance pricing. If you're a B2B (especially SaaS/tech) company that wants senior operators obsessed with inbox placement and coordinated email-plus-LinkedIn sequencing, not a phone-first call centre, Outbound Pros is the stronger fit.
I'm Jānis, founder of Outbound Pros. We run 13+ active outbound campaigns and have shipped 200+ since we started. Air Marketing is a genuinely capable agency, especially if your motion runs on the phone, so this comparison is the honest version: what each does well, where each wins, and which buyer should pick which. If you're evaluating us against Air Marketing, this is the straight answer rather than the sales-deck one.
Air Marketing vs Outbound Pros: At a Glance
| Dimension | Air Marketing | Outbound Pros |
|---|---|---|
| Best for | Companies wanting full-cycle, phone-led outsourced sales (telemarketing + SDR) | B2B/SaaS teams wanting deliverability-first, multichannel managed outbound |
| Model | Outsourced sales agency, full sales cycle | Founder-led, senior-operator managed service |
| Channels | Telemarketing/telesales, appointment setting, inbound call centre, digital | Email + LinkedIn, unified inbox (Primebox) |
| Company size | 50-249 employees | Lean senior team, 13+ active campaigns |
| Location | Exeter, United Kingdom | Remote, serving B2B clients |
| Pricing | Project-based pricing | $1.5K-$10K/month; hybrid retainer + per-meeting available |
| Infrastructure | Managed for you | Dedicated, owned domains per client; documented DNS/warm-up |
| Deliverability focus | Not a stated specialty | Core specialty, 85-95% inbox placement target |
| Reporting | Standard reporting | Live dashboard + interpreted monthly report (volume/quality/funnel/ROI) |
| Stack | Outsourced SDR team + call centre | Salesforge, Clay, Leadsforge/Apollo, Agent Frank (optional AI SDR) |
| Onboarding | Project scoping | ~21 days to live |
What Is Air Marketing?
Air Marketing is a UK-based B2B sales and marketing agency, headquartered in Exeter, that provides outsourced solutions to help businesses build their sales pipelines and grow revenue. With 50-249 employees, it specializes in lead generation, appointment setting, and telemarketing, and its service range is broad: outsourced SDR services, telemarketing and telesales, appointment setting, an inbound call centre, multilingual sales, event booking, digital marketing, and account-based marketing (ABM). Pricing is project-based. Air Marketing works with clients across multiple sectors, from start-ups to large enterprises, helping them break into new markets, generate leads, and improve ROI through targeted sales campaigns.
Air Marketing's reputation is earned. Clients commend it for generating high-quality leads, boosting sales pipelines, and providing valuable sales support, and many highlight its professional approach, communication, and tangible improvements in sales outcomes. For a buyer who wants a full-sales-cycle partner with a real phone team, telemarketing, telesales, and a staffed call centre alongside appointment setting and ABM, Air Marketing is a credible, capable choice.
What Is Outbound Pros?
Outbound Pros is a founder-led, deliverability-first managed-outbound agency that runs email and LinkedIn campaigns for B2B companies from a single coordinated stack. We run 13+ active client campaigns and have shipped 200+ since starting. Instead of an account-management layer or a call-centre floor between you and the work, you get senior operators who treat cold email as a craft, because deliverability is the difference between a campaign that books meetings and one that lands in spam.
Our stack is modern and AI-native: Salesforge for email + LinkedIn sending (whitelabel tier, with the Primebox unified inbox), Clay for waterfall enrichment and AI personalization, Leadsforge and Apollo for sourcing, and Agent Frank as an optional AI SDR for clients who want it. Every client gets dedicated, owned domain infrastructure with documented SPF/DKIM/DMARC and a proper 4-6 week warm-up, plus a live reporting dashboard and a monthly report that interprets the numbers rather than just dumping them.
Where Does Air Marketing Win?
Air Marketing wins on phone-led outreach, full-cycle coverage, and headcount. With 50-249 employees it can staff a real outsourced sales function, not just a sequencing tool. Three specifics matter most:
- **Telemarketing and telesales at scale.** If picking up the phone is core to your motion, Air Marketing runs telemarketing, telesales, and a staffed inbound call centre as first-class services. Outbound Pros is email-and-LinkedIn-first by design and does not do cold calling.
- **Full sales cycle and multilingual reach.** Beyond top-of-funnel lead gen, Air Marketing offers appointment setting, event booking, digital marketing, ABM, and multilingual sales, useful if you want one UK-based partner to cover more of the cycle, including non-English markets.
- **Outsourced SDR headcount.** For buyers who specifically want a team of human SDRs working their accounts by phone, Air Marketing's size and call-centre infrastructure are a real advantage a lean, email-first shop cannot match.
If your priority is a phone-led, full-cycle outsourced sales team, especially in the UK or across multiple languages, Air Marketing is the right call, and I'd tell a prospect that directly.
Where Does Outbound Pros Win?
Outbound Pros wins when deliverability, coordinated email-plus-LinkedIn sequencing, transparency, and senior attention matter more than phone capacity. For most B2B and SaaS teams, that's exactly what determines whether outbound actually works.
- **Deliverability is the specialty, not a checkbox.** Every client gets dedicated, owned domains, documented SPF/DKIM/DMARC, and a disciplined 4-6 week warm-up aimed at 85-95% inbox placement. Most agencies treat deliverability as an afterthought; we treat it as the foundation, because the best copy in the spam folder converts nobody.
- **Channel fit for email-first buyers.** If your buyers respond to well-crafted email and LinkedIn rather than cold calls, a phone-led call centre is the wrong tool. Email and LinkedIn run as one coordinated sequence, with replies landing in the Primebox unified inbox instead of being split across tools, coordination that lifts reply rates and stops leads falling through the cracks.
- **Transparency by default.** You get a live dashboard you can check any time plus a monthly report that interprets volume, quality, funnel, and ROI, what we tested, what the data said, what changes next. No black box.
- **Senior operators, not a call-centre floor.** You work directly with the people running your campaign. Decisions happen in hours, not through a ticket queue or a rotating SDR seat.
- **Modern, AI-native stack.** Clay-driven enrichment and personalization, signal-based sourcing, and an optional AI SDR (Agent Frank) mean sequences are tailored at scale rather than dialed generically.
- **Flexible, aligned pricing.** Beyond standard retainers we offer hybrid retainer-plus-performance terms (a base plus a per-meeting fee above a baseline) for clients who want incentives aligned, clear, recurring scope rather than per-project quotes.
Pricing: Air Marketing vs Outbound Pros
The structures differ more than the dollar figures. Air Marketing uses project-based pricing, scoped to the specific engagement, which can suit a defined, time-boxed push but makes ongoing budgeting and like-for-like comparison harder. Outbound Pros runs $1,500-$10,000/month depending on scope, with public tiers around $1,500 (startup), $3,000 (growth), and $5,000 (scale), and, for trust-based accounts, a hybrid model of a base fee plus $25-$50 per meeting booked above a baseline. The hybrid option is the practical difference: it ties a portion of spend directly to booked meetings, which a project-quote model typically won't offer.
A fair note on value: with Air Marketing you're partly paying for human phone headcount and full-cycle coverage; with Outbound Pros you're paying for senior attention and deliverability craft on owned infrastructure. They're priced for different motions.
Who Should Choose Air Marketing?
Choose Air Marketing if you're a company, UK-based or selling into the UK and Europe, that wants a full-sales-cycle outsourced partner with real phone capacity. It's the right fit when telemarketing, telesales, and a staffed call centre are central to your motion, when you need appointment setting, event booking, ABM, or multilingual sales under one roof, and when a project-scoped engagement with a 50-249-person team suits how you buy.
Who Should Choose Outbound Pros?
Choose Outbound Pros if you're a B2B or SaaS company that lives or dies on email deliverability, wants email and LinkedIn run as one coordinated motion with replies in a single inbox, expects transparent live reporting instead of a black box, and would rather work directly with senior operators on a modern AI-native stack than staff a phone-led call centre. If you want incentive-aligned pricing, the hybrid retainer-plus-performance option seals it.
If You're Comparing Options
If you're weighing Air Marketing against Outbound Pros, the honest test is what your campaign actually depends on. Need phone-led, full-cycle outsourced sales with a UK call centre and multilingual reach? Air Marketing. Need deliverability-first, multichannel email + LinkedIn run by senior operators with transparent reporting? That's Outbound Pros managed outbound, we onboard in ~21 days, run the full stack from sourcing through reply management, and report monthly on meetings booked, reply rate, and ROI. The conversation starts with what you're trying to achieve and whether outbound is even the right channel for it.
Frequently Asked Questions
Is Outbound Pros an Air Marketing alternative?
Yes. Outbound Pros is a direct alternative to Air Marketing for B2B outbound and lead generation. The difference is channel and model: Air Marketing is a UK-based, full-sales-cycle agency built around telemarketing, telesales, and a staffed call centre, while Outbound Pros is a deliverability-first, multichannel (email + LinkedIn) managed-outbound service run by senior operators on dedicated owned infrastructure.
Does Outbound Pros do cold calling or telemarketing like Air Marketing?
No. Outbound Pros is email-and-LinkedIn-first by design and does not run cold calling or telemarketing as a core service. If telephone outreach and a call centre are central to your motion, Air Marketing is the better fit. If your buyers respond best to well-crafted email and LinkedIn sequences, Outbound Pros is built for that.
How much do Air Marketing and Outbound Pros cost?
Air Marketing uses project-based pricing, scoped to the specific engagement. Outbound Pros runs $1,500-$10,000/month with tiered packages and an optional hybrid retainer-plus-performance structure (a base fee plus a per-meeting fee above a baseline) for aligned incentives.
Which is better for a B2B SaaS company?
For most B2B SaaS teams, Outbound Pros' deliverability focus, unified email + LinkedIn motion, and transparent reporting tend to fit better than a phone-led outsourced sales team. Air Marketing is the stronger choice when cold calling, a call centre, multilingual sales, or full-sales-cycle coverage are what you need.
How fast can each get a campaign live?
Outbound Pros onboards in roughly 21 days, including domain provisioning and the start of warm-up. Air Marketing scopes engagements on a project basis, so timelines vary with the size and complexity of the campaign.