Quick answer
A-Sales and Outbound Pros are both B2B lead-generation agencies, but they fit different buyers. A-Sales is a Stockholm-based outreach agency (11-50 employees) with a broad, multichannel service menu, cold email, cold calling, LinkedIn lead generation, appointment setting, account-based marketing, outsourced SDR services, and lead-generation training, billed hourly at roughly $50-$99/hour. It suits companies that want a flexible, hourly Nordic partner with cold calling and SDR outsourcing under one roof. Outbound Pros is a founder-led, deliverability-first managed-outbound agency running email + LinkedIn from one stack (Salesforge with the Primebox unified inbox) on dedicated, owned domain infrastructure, with transparent live reporting and flexible retainer-plus-performance pricing. If you're a B2B (especially SaaS/tech) company that wants senior, hands-on operators obsessed with inbox placement and a predictable managed retainer, not hourly billing or an SDR-outsourcing model, Outbound Pros is the stronger fit.
I'm Jānis, founder of Outbound Pros. We run 13+ active outbound campaigns and have shipped 200+ since we started. A-Sales is a genuinely capable agency with a broad, multichannel offering, so this comparison is the honest version: what each does well, where each wins, and which buyer should pick which. If you're evaluating us against A-Sales, this is the straight answer rather than the sales-deck one.
A-Sales vs Outbound Pros: At a Glance
| Dimension | A-Sales | Outbound Pros |
|---|---|---|
| Best for | Companies wanting a flexible, hourly Nordic partner with cold calling and SDR outsourcing | B2B/SaaS teams wanting deliverability-first, multichannel managed outbound |
| Model | Outreach agency + outsourced SDR, hourly billing | Founder-led, senior-operator managed service |
| Channels | Email, LinkedIn, cold calling | Email + LinkedIn, unified inbox (Primebox) |
| Location | Stockholm, Sweden | Remote, founder-led |
| Company size | 11-50 employees | Lean senior team, 13+ active campaigns |
| Pricing | ~$50-$99/hour | $1.5K-$10K/month; hybrid retainer + per-meeting available |
| Infrastructure | Managed for you | Dedicated, owned domains per client; documented DNS/warm-up |
| Deliverability focus | Standard | Core specialty, 85-95% inbox placement target |
| Reporting | Standard reporting | Live dashboard + interpreted monthly report (volume/quality/funnel/ROI) |
| Stack | Not specified in profile | Salesforge, Clay, Leadsforge/Apollo, Agent Frank (optional AI SDR) |
| Onboarding | Varies by engagement | ~21 days to live |
What is A-Sales?
A-Sales is a B2B lead-generation agency based in Stockholm, Sweden, with 11-50 employees, specializing in helping businesses scale their sales efforts through targeted, data-driven outreach. Its service range is broad and multichannel: appointment setting, cold email outreach, cold calling, account-based marketing (ABM), LinkedIn lead generation, outsourced SDR services, and lead-generation training. The agency works with clients across multiple industries to generate high-quality leads, book meetings with key decision-makers, and grow their customer base, combining personalized outreach techniques with technology to deliver measurable results. Pricing is hourly, at roughly $50-$99 USD per hour.
A-Sales has a positive reputation among its clients. Reviews highlight its responsiveness, transparency, and ability to consistently deliver high-quality leads, along with strong project management and a focus on continuously optimizing strategies. Many customers report significant improvements in meeting booking rates and pipeline growth, with some citing over 20 high-quality meetings booked in just 60 days. For a buyer who wants a flexible, hourly partner with cold calling and outsourced SDR capacity alongside email and LinkedIn, A-Sales is a credible choice.
What is Outbound Pros?
Outbound Pros is a founder-led, deliverability-first managed-outbound agency that runs email and LinkedIn campaigns for B2B companies from a single coordinated stack. We run 13+ active client campaigns and have shipped 200+ since starting. Instead of an account-management layer between you and the work, you get senior operators who treat cold email as a craft, because deliverability is the difference between a campaign that books meetings and one that lands in spam.
Our stack is modern and AI-native: Salesforge for email + LinkedIn sending (whitelabel tier, with the Primebox unified inbox), Clay for enrichment and AI personalization, Leadsforge and Apollo for sourcing, and Agent Frank as an optional AI SDR. Every client gets dedicated, owned domain infrastructure with documented SPF/DKIM/DMARC and a proper 4-6 week warm-up, plus a live dashboard and a monthly report that interprets the numbers rather than just dumping them. Onboarding takes roughly 21 days, and we price on a managed monthly retainer rather than by the hour.
Where does A-Sales win?
A-Sales wins on channel breadth, flexible hourly engagement, and Nordic-market presence. Three specifics matter most:
- **Cold calling and outsourced SDR under one roof.** A-Sales runs cold calling as a first-class service and offers outsourced SDR services and lead-generation training, useful if you want phone outreach, a rented SDR function, or to upskill your own team. Outbound Pros is email-and-LinkedIn-first and does not do cold calling.
- **Hourly, flexible billing.** At roughly $50-$99/hour, A-Sales lets you scale engagement up or down by the hour rather than committing to a fixed monthly retainer, attractive for buyers who want to start small or fund a defined, time-boxed push.
- **Stockholm base and Nordic reach.** For companies that value a local Swedish or Nordic partner, for time-zone alignment, language, or regional market knowledge, A-Sales' Stockholm location is a genuine advantage.
If your priority is a flexible hourly partner that does everything including phones, SDR outsourcing, and training, A-Sales is the right call, and I'd tell a prospect that directly.
Where does Outbound Pros win?
Outbound Pros wins when deliverability, multichannel coordination, transparency, and senior attention matter more than channel breadth or hourly flexibility. For most B2B and SaaS teams, that's exactly what determines whether outbound actually works.
- **Deliverability is the specialty, not a checkbox.** Every client gets dedicated, owned domains, documented SPF/DKIM/DMARC, and a disciplined 4-6 week warm-up aimed at 85-95% inbox placement. The best copy in the spam folder converts nobody.
- **True multichannel from one inbox.** Email and LinkedIn run as one coordinated sequence, with replies landing in the Primebox unified inbox instead of being split across tools. That coordination lifts reply rates and stops leads falling through the cracks between channels.
- **Transparency by default.** You get a live dashboard plus a monthly report that interprets volume, quality, funnel, and ROI, what we tested, what the data said, what changes next. No black box.
- **Senior operators, not an SDR layer.** You work directly with the people running your campaign. Decisions happen in hours, not through a junior SDR queue or account manager.
- **Modern, AI-native stack.** Clay-driven enrichment and personalization, signal-based sourcing, and an optional AI SDR (Agent Frank) mean sequences are tailored at scale rather than blasted generically.
- **Predictable, aligned pricing.** A managed monthly retainer keeps costs predictable rather than metered by the hour, and for trust-based accounts we offer hybrid retainer-plus-performance terms (a base plus a per-meeting fee above a baseline) so incentives track booked meetings.
Pricing: A-Sales vs Outbound Pros
The two price on different models. A-Sales bills hourly, at roughly $50-$99 USD per hour, so total cost scales with hours worked, well suited to flexible or time-boxed engagements. Outbound Pros runs $1,500-$10,000/month on a managed retainer, with public tiers around $1,500 (startup), $3,000 (growth), and $5,000 (scale), and, for trust-based accounts, a hybrid model of a base fee plus $25-$50 per meeting booked above a baseline.
The practical difference is predictability versus flexibility. Hourly billing lets you cap spend by capping hours, but makes monthly cost harder to forecast and ties your bill to time rather than outcomes. A managed retainer fixes your monthly cost and, with the hybrid option, can tie a portion of spend directly to booked meetings. Neither is "cheaper" in the abstract, they're priced for different buying preferences.
Who should choose A-Sales?
Choose A-Sales if you want a flexible, hourly Nordic partner with a broad channel menu, especially if cold calling, outsourced SDR services, or lead-generation training are part of what you need. It's a strong fit for companies that prefer to scale engagement by the hour rather than commit to a fixed retainer, that value a Stockholm-based team for time-zone or language alignment, and that want phone outreach run alongside email and LinkedIn under one roof.
Who should choose Outbound Pros?
Choose Outbound Pros if you're a B2B or SaaS company that lives or dies on email deliverability, wants email and LinkedIn run as one coordinated motion with replies in a single inbox, expects transparent live reporting instead of a black box, and would rather work directly with senior operators on a modern AI-native stack than navigate an hourly-billed SDR engagement. If you want predictable retainer pricing, or incentive-aligned hybrid retainer-plus-performance terms, Outbound Pros is built for that.
If You're Comparing Options
If you're weighing A-Sales against Outbound Pros, the honest test is what your campaign actually depends on. Need cold calling, outsourced SDR capacity, or a flexible hourly Nordic partner? A-Sales. Need deliverability-first, multichannel outbound run by senior operators with transparent reporting and a predictable retainer? That's Outbound Pros managed outbound, we onboard in ~21 days, run the full stack from sourcing through reply management, and report monthly on meetings booked, reply rate, and ROI. The conversation starts with what you're trying to achieve and whether outbound is even the right channel for it.
Frequently Asked Questions
Is Outbound Pros an A-Sales alternative?
Yes. Outbound Pros is a direct alternative to A-Sales for B2B lead generation and appointment setting. The difference is focus and model: A-Sales is a Stockholm-based, hourly-billed agency with a broad menu that includes cold calling, outsourced SDR services, and training, while Outbound Pros is a deliverability-first, multichannel (email + LinkedIn) managed-outbound service run by senior operators on dedicated owned infrastructure for a monthly retainer.
Does Outbound Pros do cold calling like A-Sales?
No. Outbound Pros is email-and-LinkedIn-first by design and does not run cold calling as a core service. If telephone outreach or outsourced SDR calling is central to your motion, A-Sales is the better fit. If your buyers respond best to well-crafted email and LinkedIn sequences on healthy infrastructure, Outbound Pros is built for that.
How much do A-Sales and Outbound Pros cost?
A-Sales bills hourly at roughly $50-$99 USD per hour, so cost scales with hours worked. Outbound Pros runs $1,500-$10,000/month on a managed retainer with tiered packages and an optional hybrid retainer-plus-performance structure (a base fee plus a per-meeting fee above a baseline) for aligned incentives.
Which is better for a B2B SaaS company?
For most B2B SaaS teams, Outbound Pros' deliverability focus, unified email + LinkedIn motion, and transparent reporting tend to fit better than an hourly SDR engagement. A-Sales is the stronger choice when you need cold calling, outsourced SDR capacity, lead-generation training, or a flexible hourly arrangement with a Nordic-based team.
How fast can each get a campaign live?
Outbound Pros onboards in roughly 21 days, including domain provisioning and the start of warm-up. A-Sales timelines vary with the engagement and the number of hours committed; because billing is hourly, ramp-up depends on the scope you fund.