Quick answer
360 Leads and Outbound Pros are both B2B lead-generation agencies, but they fit different buyers. 360 Leads is an established, mid-sized agency (50-249 employees, Mississauga, Ontario) offering a broad, full-funnel mix, lead generation, outbound marketing, content marketing, digital marketing, PR, and sales enablement, for companies in technology, manufacturing, and business services, on project-based pricing. It suits businesses that want one partner spanning marketing and lead gen across multiple disciplines. Outbound Pros is a founder-led, deliverability-first managed-outbound agency running email + LinkedIn from one stack (Salesforge with the Primebox unified inbox) on dedicated, owned domain infrastructure, with transparent live reporting and flexible retainer-plus-performance pricing. If you're a B2B (especially SaaS/tech) company that wants senior, hands-on operators obsessed with inbox placement and tightly coordinated email + LinkedIn sequencing, not a broad marketing-services bench, Outbound Pros is the stronger fit.
I'm Jānis, founder of Outbound Pros. We run 13+ active outbound campaigns and have shipped 200+ since we started. 360 Leads is a genuinely strong, well-rounded agency, I'd never tell you otherwise, so this comparison is the honest version: what each does well, where each wins, and which buyer should pick which. If you're evaluating us against 360 Leads, this is the straight answer rather than the sales-deck one.
360 Leads vs Outbound Pros: At a Glance
| Dimension | 360 Leads | Outbound Pros |
|---|---|---|
| Best for | Companies wanting a broad, full-funnel marketing + lead-gen partner | B2B/SaaS teams wanting deliverability-first, multichannel managed outbound |
| Model | Mid-sized full-service agency | Founder-led, senior-operator managed service |
| Channels | Outbound, digital, content, PR (multi-channel marketing) | Email + LinkedIn, unified inbox (Primebox) |
| Company size | 50-249 employees | Lean senior team, 13+ active campaigns |
| Location | Mississauga, Ontario, Canada | Remote, founder-led |
| Pricing | Project-based | $1.5K-$10K/month; hybrid retainer + per-meeting available |
| Infrastructure | Managed for you | Dedicated, owned domains per client; documented DNS/warm-up |
| Deliverability focus | Standard | Core specialty, 85-95% inbox placement target |
| Reporting | Standard reporting | Live dashboard + interpreted monthly report (volume/quality/funnel/ROI) |
| Stack | Multi-discipline marketing services | Salesforge, Clay, Leadsforge/Apollo, Agent Frank (optional AI SDR) |
| Onboarding | Some clients note extended onboarding | ~21 days to live |
What is 360 Leads?
360 Leads is a B2B sales and lead-generation agency headquartered in Mississauga, Ontario, Canada, with 50-249 employees. It provides multi-channel lead-generation solutions to businesses globally, focused on helping companies accelerate revenue growth through outbound marketing, digital marketing, PR, and content marketing. Its service range is broad: lead generation, outbound marketing, content marketing, digital marketing, and sales enablement. Clients span technology, manufacturing, and business services, and the agency works on project-based pricing.
360 Leads has earned positive client feedback. Clients praise the agency for its comprehensive lead-generation services, its ability to deliver qualified leads, and its strong project management. Some clients note extended onboarding periods, but report being overall satisfied with the results. For a buyer who wants a single, established partner that can span marketing disciplines, outbound plus content, digital, and PR, and is comfortable with a project-based engagement, 360 Leads is a credible choice.
What is Outbound Pros?
Outbound Pros is a founder-led, deliverability-first managed-outbound agency that runs email and LinkedIn campaigns for B2B companies from a single coordinated stack. We run 13+ active client campaigns and have shipped 200+ since starting. Instead of a broad marketing-services bench between you and the work, you get senior operators who treat cold email as a craft, because deliverability is the difference between a campaign that books meetings and one that lands in spam.
Our stack is modern and AI-native: Salesforge for email + LinkedIn sending (whitelabel tier, with the Primebox unified inbox), Clay for waterfall enrichment and AI personalization, Leadsforge and Apollo for sourcing, and Agent Frank as an optional AI SDR for clients who want it. Every client gets dedicated, owned domain infrastructure with documented SPF/DKIM/DMARC and a proper 4-6 week warm-up, plus a live reporting dashboard and a monthly report that interprets the numbers rather than just dumping them.
Where does 360 Leads win?
360 Leads wins on breadth and full-funnel coverage. As a mid-sized agency with 50-249 employees, it has the bench to run several disciplines at once for the same client. Three specifics matter most:
- **Multi-discipline marketing under one roof.** If you want outbound lead generation alongside content marketing, digital marketing, and PR from a single partner, 360 Leads is built for that range, Outbound Pros deliberately stays focused on managed outbound.
- **Sector experience across technology, manufacturing, and business services.** The agency's stated client base spans these industries, which can be reassuring for buyers in manufacturing or business services who want a partner familiar with their space.
- **Established mid-sized bench.** With 50-249 employees, 360 Leads has the capacity to staff broader, multi-channel programs that a lean team would not take on.
If your priority is a single agency that handles marketing and lead gen across several channels and disciplines, 360 Leads is the right call, and I'd tell a prospect that directly.
Where does Outbound Pros win?
Outbound Pros wins when deliverability, multichannel coordination, transparency, and senior attention matter more than breadth of marketing services. For most B2B and SaaS teams, that's exactly what determines whether outbound actually works.
- **Deliverability is the specialty, not a checkbox.** Every client gets dedicated, owned domains, documented SPF/DKIM/DMARC, and a disciplined 4-6 week warm-up aimed at 85-95% inbox placement. When outbound is one of many services a broad agency offers, deliverability is rarely the obsession, for us it's the foundation, because the best copy in the spam folder converts nobody.
- **True multichannel from one inbox.** Email and LinkedIn run as one coordinated sequence, with replies landing in the Primebox unified inbox instead of being split across tools. That coordination lifts reply rates and stops leads falling through the cracks between channels.
- **Transparency by default.** You get a live dashboard you can check any time plus a monthly report that interprets volume, quality, funnel, and ROI, what we tested, what the data said, what changes next. No black box.
- **Fast, predictable onboarding.** We onboard in roughly 21 days, including domain provisioning and the start of warm-up, a contrast worth noting given that some 360 Leads clients report extended onboarding periods.
- **Senior operators, not a services layer.** You work directly with the people running your campaign. Decisions happen in hours, not through a queue across multiple departments.
- **Flexible, aligned pricing.** Beyond standard retainers we offer hybrid retainer-plus-performance terms (a base plus a per-meeting fee above a baseline) for clients who want incentives aligned, an option a project-based agency typically won't offer.
Pricing: 360 Leads vs Outbound Pros
The structures differ meaningfully. 360 Leads works on project-based pricing, scoped per engagement, which can suit defined, finite campaigns or multi-discipline projects but makes ongoing, always-on outbound harder to budget month to month. Outbound Pros runs $1,500-$10,000/month depending on scope, with public tiers around $1,500 (startup), $3,000 (growth), and $5,000 (scale), and, for trust-based accounts, a hybrid model of a $2,000-$3,000 base plus $25-$50 per meeting booked above a baseline. The hybrid option is the practical difference: it lets you tie a portion of spend directly to booked meetings, which a project-based engagement typically won't offer.
A fair note on value: with 360 Leads you're paying for breadth and a defined project scope; with Outbound Pros you're paying for ongoing senior attention and deliverability craft on owned infrastructure. Neither is "cheaper" in the abstract, they're priced for different shapes of engagement.
Who should choose 360 Leads?
Choose 360 Leads if you want a single, established partner that spans marketing and lead gen across multiple channels, outbound plus content, digital, and PR, value sector experience in technology, manufacturing, or business services, prefer a project-based engagement over a monthly retainer, and want a mid-sized bench that can staff a broad, multi-discipline program.
Who should choose Outbound Pros?
Choose Outbound Pros if you're a B2B or SaaS company that lives or dies on email deliverability, wants email and LinkedIn run as one coordinated motion with replies in a single inbox, expects transparent live reporting instead of a black box, needs a fast, predictable onboarding, and would rather work directly with senior operators on a modern AI-native stack than spread the work across a broad services bench. If you want incentive-aligned pricing, the hybrid retainer-plus-performance option seals it.
If You're Comparing Options
If you're weighing 360 Leads against Outbound Pros, the honest test is what your campaign actually depends on. Want one partner across outbound, content, digital, and PR on a project basis? 360 Leads. Need deliverability-first, multichannel outbound run by senior operators with transparent reporting and fast onboarding? That's Outbound Pros managed outbound, we onboard in ~21 days, run the full stack from sourcing through reply management, and report monthly on meetings booked, reply rate, and ROI. The conversation starts with what you're trying to achieve and whether outbound is even the right channel for it.
Frequently Asked Questions
Is Outbound Pros a 360 Leads alternative?
Yes. Outbound Pros is a direct alternative to 360 Leads for B2B lead generation. The difference is focus: 360 Leads is a broad, mid-sized agency that spans outbound, content, digital, and PR on project-based pricing, while Outbound Pros is a deliverability-first, multichannel (email + LinkedIn) managed-outbound service run by senior operators on dedicated owned infrastructure with monthly pricing.
Does Outbound Pros offer content marketing and PR like 360 Leads?
No. Outbound Pros is focused specifically on managed outbound, email and LinkedIn run as one coordinated sequence. 360 Leads offers a broader marketing mix including content marketing, digital marketing, and PR. If you want those disciplines bundled with lead gen, 360 Leads is the better fit; if you want deep, deliverability-first outbound, Outbound Pros is built for that.
How much do 360 Leads and Outbound Pros cost?
360 Leads works on project-based pricing, scoped per engagement. Outbound Pros runs $1,500-$10,000/month with tiered packages (around $1,500, $3,000, and $5,000) and an optional hybrid retainer-plus-performance structure (a base fee plus a per-meeting fee above a baseline) for aligned incentives.
Which is better for a B2B SaaS company?
For most B2B SaaS teams, Outbound Pros' deliverability focus, unified email + LinkedIn motion, and transparent reporting tend to fit better than a broad multi-discipline agency. 360 Leads is the stronger choice when you want content, digital, and PR bundled with lead gen, or prefer a project-based engagement.
How fast can each get a campaign live?
Outbound Pros onboards in roughly 21 days, including domain provisioning and the start of warm-up. Some 360 Leads clients report extended onboarding periods, so timelines there can vary with scope and the breadth of the program.